Key Things Customers Look for When Shopping Online

Key Things Customers Look for When Shopping Online

Shopping online has become the norm in today’s world, as more and more people are turning to the convenience of shopping from home. But what are the key things customers look for when they shop online? What do they need to feel comfortable purchasing from your business specifically? Let’s break down the key elements that entice customers to click “buy.”

Inviting and Professional Website Design

The design of your website plays a huge role in whether or not customers will stay on your page and make a purchase. Your website should be easy to navigate, with clear headings and sections that make sense. If customers have trouble navigating your site and finding what they need, they will bounce off faster than you think. Having high-quality images also allows customers to get an accurate picture of what they will get when buying from you.

Trustworthy Payment Options

When it comes to payment options, customers want security and trustworthiness above all else. This means offering well-known payment methods like PayPal or Stripe so that customers know their information is safe. Having secure payment options also helps build customer trust in your business since it shows them that you take their security seriously.

Customer Service

A huge challenge for selling things online is making your option stand out from the other options. Competition is fierce, but if you can provide better customer service, you will have a better chance of securing a sale. Quickly dealing with product questions, resolving issues with shipping, and swiftly offering refunds or returns if needed will go a long way toward turning a potential customer into a long-term one.

Reviews From Customers

Often, a customer will trust the word of another person who has used your service or bought your product over the claims you make on your website. Something customers tend to look for when shopping online is positive reviews of your business. Putting these reviews in very visible places on your website can make a customer feel much better about putting their trust in your products.

Free Shipping Availability

Shipping charges might be normal for a business to deal with, but many customers are used to online marketplaces that don’t appear to charge for shipping. Many companies find more success incorporating some of the shipping costs into the price of the product itself and then offering free shipping in return. This small change can go a long way toward catching a customer’s eye.

If you keep these things in mind when setting up your online product pages, you should start to see more customers checking out rather than just looking around your site.

Dianne Pajo

Dianne Pajo is a writer based out of the Chicagoland area with a passion for music, combat sports, and animals. She enjoys competing in amateur boxing and kickboxing, but in her other leisure time, you can find her performing music around the city. She is also a dog mom of 2.

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