- in Interesting Reads by Dianne Pajo
How To Make Your Business Stand Out at Trade Shows
Attending a trade show is one of the best available options for promoting your business. These shows provide an excellent opportunity to interface with the public, create a persona for your brand, and network with other experts or companies in your field.
Unfortunately, you might not make much headway with the wrong strategy. Making a good first impression is tantamount to ensuring customers associate your company with their needs in your field. If you’re wondering how to make your business stand out at trade shows, here are a few helpful tips to bear in mind.
Have an Engaging Booth
The first step toward getting people to pay attention to your booth is having something to draw people toward you. Many companies make the mistake of simply taping a banner to a card table, which may be effective and economical but is not very practical. Using lights, colors, and the surrounding space to increase curiosity is the best way to entice passersby. Many businesses may also weigh the pros and cons of bringing a shipping container booth into the show.
Focus on a Clear Message
No matter what type of business you run, you need to emphasize a few core principles and provide an answer to a few simple questions. For instance, what problem does your service or product solve? Who benefits most from what you have to offer? You can print up a lengthy pamphlet with the answer to these questions for customers to shove into their free tote bags, but that will not make your business stand out at trade shows. Instead, create a clear and concise message that people can understand even if they only spend a minute at your booth.
Hands-on engagement is one of the best tools for making a good impression. You can offer supplementary reading materials, but when you utilize interactivity in your booth, guests and other companies are more likely to remember your brand. Whether you create a game or touch-screen activities, using a kinetic display will help your brand leave a strong mental impact that ensures your company is the one people think of when they’re in need of what you have to offer.