Is BeautyCounter A Scam? Let’s Look More Into This Safety-Missioned Beauty And Cosmetic MLM!

Welcome to My BeautyCorner Review!

You’re probably in this BeautyCorner review to gain insights and information about this opportunity you’re trying to pursue. So pat yourselves for trying the extra mile by researching and investigating. It is better to be careful than being careless, especially if money and time are involved. There are a lot of scams now and the best way to avoid it is by doing research first.

BeautyCounter is another multi-level marketing (MLM) opportunity in the cosmetic and beauty niche. This company sells and markets its own brand of cosmetics, beauty and skincare products.

BeautyCounter was founded in 2013 by Gregg Renfrew. Gregg is an American entrepreneur. She established The Wedding List in the United States which was later acquired by Martha Stewart in 2001, making it the first acquisition under the Martha Stewart Living brand.

Then in 2013, she focused on creating safer skincare and cleaner cosmetics products, thus the birth of Beauty Counter!

BeautyCounter empowers consumers by offering them to join as a consultant in the company. But the program is only made available in the US and Canada.

The company’s safety promise and mission are to get safer products into the hands of everyone. They are one of the few companies in the world to test their products for safety before they are sold on the market.

BeautyCounter Product Line

Beauty Counter offers a wide variety of cosmetic, beauty and skincare products. Their products are classified into four major categories and these are:

• Skincare - Moisturizers, Serums & treatments, Face oils, Cleansers, Masks, Essence, toners & mists, Eye & lip care, Sun protection
• Makeup - For face, eyes, and lips; as well as makeup removers
• Bath & Body - Moisturizers, Body wash & scrubs, Hand care, Haircare, Sun protection and for baby & kids
  Counterman (for guys)
• Skincare - Cleanser, toner, and lotion)
• Shave & Beard - Shaving creams, cooling aftershave tonic, conditioning beard oil)
• Body - Body wash and bars

Well, do their products work? Well, some say Yes, while others have said No. I haven’t tried or tested their products but it’s yours to judge based on these client reviews.

No, it’s not a Scam. Beauty Counter is a legitimate MLM company, selling and distributing tangible beauty products. You could hold, touch, use, sell and even earn profit from these cosmetic, beauty and skincare products they supply.

You can also earn these products depending on your sales and recruitment commissions as well as with their bonuses. Though they don’t have a Better Business Bureau (BBB) profile they’ve been running in the business for more than 6 years. 

Starting up with Beauty Counter you will have to pay the initial fee of $98 and then purchase the starter kits of choice. You will as well have to pay the yearly renewal fee for the Business-Builder which will cost you $50. 

Starter Kits:

• Skin Care Basics – $285
• Skin Care Best Sellers – $565
• Deluxe Skin Care – $760
• Complete Counterman Collection (Men Products) – $132
• Makeup Master Kit – $685

PROS

Beauty Products/ Cosmetics 

Aside from the fact that they have a variety of products to choose from (lipsticks to makeups, to skincare and even to guy’s care products), they are as well promoting clean and safe beauty and cosmetic products. 

Website Transparency

Their website was pretty much informative! They explained thoroughly about their products, compensation plan, income disclosure statement and many more. I believe that it is essential to inform potential members of what they are trying to enter. At Least there is clarity. Their website even looks classy and catchy.

No Autoships, No Product Inventory Requirement

Yes! That’s good news! Because unlike other MLM companies, BeautyCounter does not require a monthly product reorder or auto ships. You have the liberty to meet your monthly quota or not; it is up to you. But you would probably opt to sell more to qualify for the bonuses and earn big profits. 

CONS 

Low Income Potential 

For those looking for a full-time job, this could not give much of a living. And as well as for newbies with no experience in the MLM world, this would be a struggle. The income potential is low and that’s stipulated and clarified in their income disclosure statement, saying most consultants don’t make money. See more about their income disclosure statement on their website 

Many Competition In The Market 

With a lot of competition in the beauty and skincare niche, it would be quite a challenge to market BeautyCounter products since there are a lot of well-known companies selling the same line of products. Plus their products are also expensive compared to other companies. 

Emphasis On Recruitment

Just like any other MLM opportunities, instead of focusing on the progress of sales and customer satisfaction, BeautyCounter is also encouraging a focus on recruitment. Your promotion and as well as being eligible in gaining big company bonuses is dependent on how well you’ve recruited people. In short, you level up with your rank with the team that you build. With a lot in mind including sales, it would really require your hard work and skills.

Limited Locations

Limited in terms that only US and Canada residents can become a Beauty Counter Consultant. So if you’re on a different nation or continent, better not opt to try this business and try to consider other business options. 

It is a business opportunity intended for those who have skills in sales and are well-versed in the MLM world. It is also for those who are beauty and cosmetic enthusiasts in which women are the majority. 

By registering as a company consultant and paying the initial fee, it is already inclusive of the following business resources:

• Personalized Website 
• Access To The Back Office
• Customized Training Platform 
• Two Hero Products

Overall, I would not recommend joining this MLM business venture. Yes, BeautyCounter is not a scam. It is a well-established MLM company, though relatively new, it's been already running for 6 years. 

And just like other MLM opportunities, this company also encourages recruitment which in turn lets you earn big and be eligible for special rewards and bonuses. So, it will really require your hard work, great recruitment and sales skills to level up, succeed and earn big in this business.

Therefore, for newbies and those who are new in this kind of business, it’s of low success guarantee. With a lot of competition in the market, it may be even difficult to sell and market their products.

Yes, it can give you income, but not for a living. It’s even of low-income potential, even their income disclosure statement proves that! And lastly, BeautyCounter only opens its consultant program in the US and Canada.  

So if you are outside those two countries, you should consider taking a look at the businesses in my recommended programs. It can guarantee you a risk-free and safe high-income jobs.

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I hope you liked my BeautyCorner review and if you have questions or comments, please feel free to answer.

Thank you!