- in Not Approved by Caroline So
Is NuCerity A Scam? MLM Utilizing Warm-Market Recruitment?
Welcome to My NuCerity Review!
Gone are the days when beauty, personal care, and skincare are just labeled as “wants”; nowadays, these are the necessities of both men and women. And that’s probably one reason why there’s a demand for such products. That being said, businesses in this niche are popping out every now and then.
NuCerity Review Summary
Name: NuCerity International
Founders: David Dillingham, Richard Jaenicke, and Lonnie McKinney
Product Type: Multi-Level Marketing
Price: $59 For The Annual Membership Fee + $450 To $800 For The Packages + $120 Monthly Autoships
Quick Summary: NuCerity is a legit multi-level marketing (MLM) opportunity. It is a sub-brand of an MLM company called ARIIX Holdings LLC.
It provides the skin care product line and an MLM opportunity for aspiring MLM participants.
Overall Rating: 3/10
One brand under this niche is called NuCerity and it’s popular mainly because its parent company, ARIIX, is also known in the MLM world.
But does this mean that you should trust NuCerity? What are the pros and cons of joining this program? How much money can you make from this platform?
Let’s find out everything you need to know in this NuCerity review.
What Is NuCerity About?
NuCerity is a skin-care MLM opportunity founded in 2008 by David Dillingham, Richard Jaenicke & Lonnie McKinney. It offers a few lines of skin care products, such as facial moisturizers, anti-aging creams, and eye serum.
The company’s purpose is to create beautiful lives around the world by enhancing, sharing, and supporting beauty in all its forms.
Founded in sophisticated skincare science and dermatological expertise, NuCerity products enhance the beauty in a way that’s both intuitive and revolutionary. Through their global community of skin care consultants, they’ve taken this technology from clinics to countertops worldwide.
They believe in the transformative power of beauty and through our products, rewarding business opportunities, and passionate community, NuCerity invites all to discover the ingredients for a beautiful life.
Previously, the company website was the domain, www.nucerity.com but now being under Ariix, when you click on the link it will redirect you to NuCerity’s page on the Ariix website. But you can also purchase their products through https://www.buynucerity.com/
NuCerity Product line
NuCerity offers a skin care line emphasizing dermatologic science to provide products that help create and maintain youthful-looking skin using the latest research and technology. They offer creams, supplements, and other skin care products.
Skincerity (Flagship Product) - Claims to have this unique & patented "Breathable Barrier® technology". It uses the body’s own moisture to deeply rehydrate and rejuvenate skin.
Elite - This is the only nutritional supplement they have in their product line so far and it claims to support antioxidants, anti-aging & immune system
Rejuvenating Barrier (Skin Nutrition) - Perfect hydrating product to use under makeup, as it enables cosmetics to be applied evenly.
- Body Silk (SPA In A Bottle) - Unique combination of oils & nutrients to hydrate your skin. Great protection against harsh environmental conditions throughout the day & relieves dry & sensitive skin.
Eye Effects (Advanced Serum) - Delivers anti-aging nourishment to the thin, fragile skin around the eyes. Specifically formulated to target three critical signs of aging - fine lines around the eyes, under-eye puffiness, and dark circles.
Advanced Exfoliator - Perfect for brightening the tone and texture of your face, but also great for smoothing and rejuvenating any dry, rough skin area such as elbows, knees, and heels.
Peptide Plus Moisturizer - Known for combatting early signs of aging.
How To Make Money With NuCerity?
NuCerity adopts a binary compensation plan. You need to have at least 2 "legs" to earn residual commissions from your teams.
Basically, you’ll earn in NuCerity through retail commissions and residual recruitment commissions.
And these are 10 ways to get compensated
- Retail Profits
- Preferred Customer Profits
- First Order Bonus
- Start Bonus
- Team Volume Commissions
- Team Commission Matching Bonus
- Mentor Bonus
- Bulk Order Bonus
- Additional Income Centers
- Diamond Rewards
See more about their compensation plan in the video below:
Is NuCerity A Scam?
No, it’s not a Scam. NuCerity is a legitimate MLM company, selling and distributing tangible beauty and skincare products. You can earn these products depending on your sales and recruitment commissions as well as with their bonuses.
Being a sub-brand of ARIIX -- a legitimate MLM company (Better Bureau Business (BBB) accredited), it could be a quite decent business opportunity.
But still, I would not recommend you joining this MLM opportunity for a couple of reasons, just like the fact that their products are quite overpriced and being an affiliate eligible for commissions is also costly. I’ll talk more about this in the pros and cons section below.
To join, you have first to enroll and then purchase their starter kit. This is what included in the kit:
- Personalized website with complete ordering & fulfillment systems (You can simply ask your customers to purchase products through your website and you can get paid)
- Access to a virtual office system for 1 year (in order to continue accessing this and your website, you have to pay $59 annually)
However, the starter kits don't have any product and in order for you to "activate" your account, you have to purchase any product package of at least 100 CV (Commissionable Volume)
3 main product packages are:
- Combination Pack - $800
- Builder Pack - $800
- Business Pack - $450
But here’s the catch, enrolling and purchasing the starter kits and product packages still would not qualify you to gain commission. So, how can you gain a commission? You have to qualify and stay active and that’s by generating 100PV every single month which is equivalent to $120/month. In short, costly burdensome autoships!
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30-Day Money-Back Guarantee
You can get a refund within 30 days if you don't like the products bought. Well, for me that’s a great thing! At least I could have at least a month if things go wrong with the product and I can get my money back.
Clinically Tested Products
According to their website, their products like their flagship product Skincerity has been said to have been tested and approved by dermatologists.
It has also been clinically tested at the University of Texas Health Science Center. They also use a patented Breathable Barrier technology in their products. It’s something about hydration that makes the skin healthier.
Well, stuff like this is pretty good to hear and sounds pretty promising that it will catch your attention and even drive you to buy the product.
Aside from the fact that it’s a typical MLM that focuses recruitment which is already a bane for me. The idea that they also encourage a traditional approach- warm market recruitment which is for me, something inconvenient.
This way of recruitment is getting outdated and ineffective. If you join in the opportunity NuCerity offers, they'll probably ask you to come up with a list of people to contact.
So you’ll probably contact your friends, family members, colleagues, neighbors and many more, to sell them either the products and/or the business opportunity.
Yes, enrolling will only cost you $59 for the starter kits but you will have as well to purchase a product package that will cost around $450-$800 plus $120/monthly autoships.
With that, it will cost you up to more than $2000 maximum annually. Well, that’s a pretty big amount of money as a business investment. It will be too costly to start this kind of opportunity!
Too Many Competition
With a lot of competition in this kind of niche, it would be quite a challenge to market NuCerity products since there are a lot of well-known companies selling the same line of products and are selling the cheaper price.
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Who Is It For?
It is a business opportunity intended for those who have skills in sales and are consummate in the MLM world. It is also for those who are hardworking and competitive. It is also for those who are beauty and skincare enthusiasts in which women are the majority. It could be a part-time job but not for a living.
Upon enrollment and purchasing the Starter Kits is already inclusive of a personalized website and a virtual office which contains as well business tools and materials essentially needed for affiliates own NuCerity business. They can have as well access to training that will help them maximize their success.
NuCerity is an established MLM company and being a sub-platform of ARIIX proves more of its legitimacy. It is not a scam for it’s been running since 2008.
The idea of clinically tested products with such patented Breathable Barrier technology is even enticing and all the health claims are even too good to be true.
However, it’s still an MLM which relies on recruitment. While this is normal, being too focused on this rather than the sales and marketing part can make the brand sound like a scam than a legit program.
As for NuCerity, they practice traditional warm market recruitment, which for me is not only outdated but also inconvenient for affiliates.
Also, this opportunity is not for all since it’s mostly intended for women. That being said, you have to know who your market is to promote the products effectively.
And the most difficult part -- the capital. Investing in this business would first require your money to be eligible for commissions, costing you up to more than $2000 the most, annually. That’s indeed a tantamount price to invest! So if I were you, better skip this platform.
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