Is Direct Cellars Legit? The Best Money Making Opportunity while Sipping Wine?

Direct Cellars Review Summary

Name: Direct Cellars


Founders: David DiStefano

Product Type: Multi-Level-Marketing

Price: $249.95 or $499.95 to join, plus monthly subscription

direct cellars gegt paid to drink wine

Quick Summary: Direct Cellars is quite a unique MLM opportunity for those who love to drink wine and also would like to make some money doing this. In this Direct Cellars review you will learn how much does it cost to join their affiliate program, compensation plan, training and whether it’s a worthy program to make money with. 

Overall Rating: 6/10

Recommended: Yes

What is Direct Cellars Wine Club About?

Founded by David DiStefano, Direct Cellars Wine Club is a company that sells wine to consumers. The trick with Direct Cellars is that customers do not get to choose what type of wine they are getting, the company sends out a different collection every month.

Supposedly, the Direct Cellars “wine experts” personally taste each of the wines and hand pick selections for you based on your taste preference.

It costs $69.95 for two bottles of wine or $99.95 for four bottles, but if you sign up for their auto-ship program, those costs come down to $49.95 for two bottles and $79.95 for four bottles. However, you will also have to pay a $20 activation fee the first month. Still, with the auto-ship, this puts them right on par with a $20 to $25 bottle of wine.

Direct Cellars Business Opportunity?

While Direct Cellars is an option for those looking to try different wines from around the world, it is also marketed as a business opportunity. If you become a Direct Cellars affiliate, you can sell their wine and gain commission and other perks (more details on direct cellars business opportunity below).

You might be wondering, is Direct Cellars legit? Can you actually make money selling wine to your family and friends who drink wine all the time? What are the Direct Cellar reviews from people who tried this program. Let’s take a closer look!

Is Direct Cellars a Scam?

If you are reading online Direct Cellars Wine Club reviews, you might find some negatives, but overall, it is legitimate company that sells a legitimate product. Even the affiliate program is legitimate, although it can be difficult to figure out their overly complicated compensation plan (watch for video below).

If you look for customer reviews then Better Business Bureau (BBB) has some real customer reviews and it carries “B” rating. It recently changed to A-. 

The biggest drawbacks to the program are that if you don’t sign up for the auto-ship, the price can be higher than you would see in a normal store. 

direct cellars bbb customer reviews

Additionally, some people don’t like that they are unable to select the type of wine they want. With a no-questions-ask return policy, Direct Cellars tries to combat this complaint head on, which is a good sign.

So, I didn't find any real Direct Cellars scam because it's a very well designed MLM program. I am not a fan of MLM due to it's expensive model, complexity and very tough approach to earn money, but it's still a real business where people can make money while drinking wine. 

Is Direct Cellars a Pyramid Scheme?

The answer is no. Even though I don't like their $20 activation fee and $79.95 auto-ship option which put pressure especially on new members, but they still offer good quality products which receive high reviews from their members.

You can earn income with this program and for that you can either sell wine bottles to your customers or refer new members and get commission from them


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Direct Cellars Compensation Plan

First of all if you want to have an active status as their partner you need to have minimum 2 referrals with $79.95 monthly auto-ship packages. 

There are 2 ways to earn commissions with Direct Cellars: 

Retail Commissions. This is when you buy wine from Direct Cellars and then individually sell wine bottles to friends, family, restaurants etc.. 

Referral Commissions. You earn commissions from all the people you refer in to your downline. There are 2 main packages you can get commissions from: 

Premium Wine Lover level. If someone buys it for $249.95 for four bottles of their “hand selected” wine you will receive $125 commission. 

Premium Wine Lover Elite package costs $499.95 for twelve bottles of wine. If you sell this package you will get paid $250 in referral commission.  

Additionally, to maintain your status as an affiliate, you must keep up a $79.95 monthly auto-ship package. Keep in mind your total cost to maintain the status in the program for the first year can go up to at least $1,209.

Every year after that will still cost you almost $1,000 to maintain your affiliate status. That’s pretty costly, especially when you are working to sell their wine for them. This is one of the main drawbacks with Direct Cellars, and a reason that many people don’t sign up for the program.

direct cellars compensation plan chart

There are so many details in breaking down their commission structure. Here is a Video overview of Direct Cellars Compensation Plan that helps to break it down much better in case you want to know all the details: 



  • You are selling legitimate wine, which is something that most people buy on a regular basis
  • Product packages are easy to understand
  • The company offers a replacement guarantee if someone doesn’t like the wine provided to them
  • They offer various bonuses


  • The compensation plan is a bit difficult to follow at first
  • There is little information provided about the wines and you are only able to specify what color you would like
  • You must pay much more for your first package as an affiliate for no additional benefit

Overall, selling wine to friends and family can be easier than trying to pitch an online business training course or energy drinks.

The product packages and costs are also easy to understand and you can reassure customers that if they don’t like any of the wine, Direct Cellars will replace it at no cost. They also offer a variety of bonuses that can increase your take home pay.

The drawbacks are that the compensation plan is a bit hard to follow. It’s also an MLM business, so a lot of your success relies on your team and whether or not you can recruit people to sell wine, not just finding people to buy it.

The other off-putting aspect is that it costs much more for your original package than it would if you were just a customer and there is no real additional benefit received.

Who is Direct Cellars For?

This is a MLM business opportunity for those who love wine and find themselves in a circle of people with similar interests.

Direct Cellars offers a variety of wines that come from vineyards all over the world and that’s definitely a nice selling feature. All in all, the prices of the wines aren’t too far off from what you would normally expect to pay and this allows you to experience new wines without constant trips to the local liquor store.

For those who want to get started with Direct Cellars, it is important is to feel confident approaching family and friends about the product and affiliate program.

The higher tiers of the compensation plan are only achieved when you have built a strong team. That’s where the MLM aspect comes into play, and is why this isn’t a good fit for everyone. In order to really make money, you will need a solid team to grow with.

Is There Training and Support?

In terms of training and support, a lot of this is dependent on the team that you join. If you join a team that offers a solid marketing and business plan, you might find better success.

However, Direct Cellars does offer some training and support to keep you up to date on what is happening. There are some training videos to get you started, which can help cut down on the confusion as you start selling. Additionally, they also offer conference calls every Monday at 9 pm to inform affiliates about what is going on in the company.

Here is the Best Video you can find on YouTube where Brian Bellville – one of the top recruiters within the company gives in-depth overview of entire business model and the training aspect within the program:

My Final Take on Direct Cellars

Is Direct Cellars Legit? Yes, Direct Cellars is a legitimate business opportunity for those who don’t mind the MLM aspect. You are selling legitimate, quality products and will be backed by Direct Cellar’s return policy. If you can build a solid team of wine aficionados, with the compensation structure and bonuses, you can make some money as a Direct Cellars affiliate. 

The one thing to remember is that it is quite costly to get into the program, and if you aren’t able to refer at least 3 people to the program every month, you will be forced to pay the $79.95 monthly maintenance fee yourself. That’s just something to keep in mind if you do decide to join. 

Obviously if you not a wine drinker then it will be much harder to promote selling wines. Like me personally I love beer and I have no idea how I would be able to pitch wine to any of my family members and friends. But companies like Direct Cellars are successful because there are so many wine drinkers and many people will find it exciting to both: drinking wine and making money at the same time.

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What's Next?

If you are a wine drinker and want to make additional money you can give Direct Cellars a shot, however if you are looking a way to start business online without any investment and earn consistent monthly income then this is my Top Recommended Program

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