Is It Works! A Scam? Legit MLM Company But Can You Trust This Program?

itworks website

Welcome to My It Works! Review!

Nowadays, it’s easier to see what other people think about the product or a company; the challenge, however, is to find legit reviews that would help you decide whether you should get the product or join the company or not.

It takes time and patience, too. So if you’re here to know more about It Works!, specifically if it’s a scam or not, then you’re in the right place!

It Works! Review Summary

Name: It Works!


Founders: Mark and Cindy Pentecost

Product Type: Multi-Level Marketing

Price: Business Kits Ranging From $99 To $589

itworks logo

Quick Summary: It Works! is a direct selling company that promotes health and wellness products. It also allows members to make money through selling and recruiting. It’s legit and it has been operating for more than 15 years but the question is: can you make money from this program?

Overall Rating: 4/10

Recommended: No

I’m not an affiliate of this brand so rest assured that I will be sharing an unbiased review.

In this post, you will learn how It Works! Really work, if it’s a scam or not, its pros and cons and more. You can also use our Quick Navigation above so you can find the topic you’re looking for quickly.

What Is It Works! About?

It Works! is a multi-level marketing (MLM) company under the health and wellness niche. It was founded in 2001 by Mark and Cindy Pentecost.

According to their website, Cindy was a stay-at-home mom while her husband was a teacher before building It Works! Global. Apparently, they earned an extra $500 a month from a home-based business and from that, they developed an idea of building a company that will help families achieve their dreams, too.

In 2001, their flagship product -- The Ultimate Body Applicator -- was first shared to the public. They describe it as an alternative to “cosmetics surgeries or constricting shapewear.” 

itworks founders mark and cindy pentecost

After a few years, they’ve developed supplements under their brand and have reached international markets, such as Canada, Spain, Germany, Sweden, France, New Zealand, Belgium, Netherlands, Ireland, and the United Kingdom.

As an MLM company, the brand also offers an opportunity to make money but this is not the typical network marketing business that focuses on recruitment. In fact, they belong in the Top 15 Most Profitable Direct Sales in America.

This helped them reach their $100 million sales goal and build new headquarters.

Other than that, what I like most about this company is the fact that their founders, Mark and Cindy, are not concealing their identity. The achievements they made are amazing, almost too hard to believe, but instead of undisclosing their identities, they chose to share who they are.

In case you don’t get what I’m talking about, here’s the thing: I’ve reviewed many MLM products in the past and most of the time, those who have bold claims on their website do not reveal their identity. Perhaps, it’s the fear of receiving complaints directly against their name.

Fortunately, this is not the case with It Works! 

It Works! Product Line

On their website, there are several categories to choose from: Beauty, Nutrition, Keto, Weight Control, Energy & Endurance, Vegan, and Apparel & Accessories.

it works product line

You can also Shop By Solution and it’s divided into eight categories, namely Anti-Aging, Daily Skin Care, Live A Healthy Lifestyle, On The Go, Post Workout, Keto Support, Manage My Weight, and Boost My Energy.

The product includes skincare essentials, such as exfoliators and moisturizers, nutritional supplements, weight-loss products, such as coffee, vegan products, and apparel and accessories.

Like most MLM companies, the products are not only the same; the prices are also steep compared to the alternatives that are not under network marketing companies. 

For example, their It Works! Radiance Hydrating Serum costs $39 for a Loyal Customer Price and $65 for retail price. I found one similar product from a known brand, Olay, and it cost less than $30.

How To Make Money With It Works!

Like most multi-level marketing (MLM) companies, there are two ways to make money with It Works!

The first one is by selling the products according to their retail price. To be able to do this, you have to become a member first. According to their compensation plan, there are “three distinct people” who can earn money with them:

  • Retail Customers

Technically, these customers are the customers who purchase any of their products at a retail price and they don’t make money out of it.

  • Loyal Customers 

These are the customers who sign up for their three-month autoship. They get the products at a wholesale price.

  • Distributors

As the name suggests, these are the ones who distribute the products for business purposes. They earn commissions from the sales they make and another percentage from the sales of their downline.

Of course, there’s the need to recruit people to join the platform so you, as the distributor, can grow your team and make more sales. As a result, you will be qualified for more commissions, bonuses, and incentives.

Here’s a copy of It Works! Compensation Plan.

You can also watch the video below to learn more:

Is It Works! A Scam?

It Works! is a legit MLM company that offers quality products and a decent compensation plan. It’s been operating for almost 20 years now and has been recognized as a top direct selling company.

It’s not accredited by the Better Business Bureau (BBB) though and it has a C+ rating.

However, there are several complaints against them and if you’re planning to join their brand, you must consider these reviews to come up with a good (and wise) decision.

Some complaints are against their distributors who are signing up people with their consent. I’ve provided a screenshot below:

it works complaint

Another complaint is about their product. Apparently, one consumer was almost hospitalized after taking their It Works! Cleanser. You can read more reviews by clicking this link.

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To become a member of It Works, you can choose from these four options:

  • Business Builder Kit $99
  • Results Add On Pack $299
  • ‘Try It’ Add On Pack $589
  • Ultimate Results Add On Pack $589

You can learn more about their packages in this link.

Becoming a member lets you have the following perks:

  • Personalized website for business
  • Access to eSuite
  • 10% Off on products or business tools
  • Tools and apps for business



Legit MLM Company Operating For Over 10 Years

MLM, despite being a legit business model, has always faced backlashes from many people, often its distributors and this is because of various reasons. As a result, some companies do not last for a long time, let alone for more than 10 years.

And that’s one thing I like about It Works! Maybe it’s because of their practice, which is putting attention on the sales that their members make rather than the recruitment. Whatever it is, it only shows that they know what they are doing otherwise, they won’t last for a long time.

Also, because there are cheaper alternatives online and offline, it only implies that their business is still stable despite the number of competitors they have.

Focused On Selling

In addition to the statement above, It Works! Has been recognized as one of the top direct selling companies in North America and this is an advantage.

Instead of pressuring their members to focus on recruitment, they are encouraging their distributors to make a sale. For me, this is a good thing since they are offering a business opportunity after all.


Overpriced Products

The price of the product is normally one of the main concerns when it comes to MLM companies. It’s more expensive than the one sold in the market, thus making it challenging for distributors to sell it.

This is the same case with It Works! 

Imagine, their skincare essentials and health supplements are over $30 and when you check online, you can find popular brands selling the same products but at a cheaper price.

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Who Is It For?

This kind of business is good for those who have personally tried the products.

After all, their essentials are expensive and unless you can attest to its effectivity, it will be difficult to sell their products.

Also, it’s good for those who have joined MLM companies in the past. Network marketing companies may offer attractive commissions but it’s not always easy to get a good income, let alone your investment back. 

So unless you believe in their product and you are skilled with the right marketing techniques, you might consider this program.

Final Opinion/Verdict

It Works! is a legit company that’s been founded in 200. From a small business, it has grown into a big one and now, the products and the opportunity to make money have been available to many countries.

It’s good to know that it’s recognized as one of the top direct selling companies in North America, too.

However, it’s not for everyone.

MLM is a risky business to join with and unless you are really committed to making it work, I don’t think this is the right option for you. For one, the products are expensive and two, you need to recruit people so you earn more cash.

If this doesn’t make you feel comfortable, I suggest that you look for a better alternative instead.

What’s Next?

Starting a business is not easy; it takes time, money, and energy but as long as you’re consistent and committed with what you are doing, it won’t be long until you get the desired result.

Also, if you want to make it a bit easier, I suggest that you take my FREE Step-By-Step Guide on how to make money online. Most marketers, both newbies and seasoned, recommend this guide simply because of these:

  • Offers a comprehensive guide on how to start a business
  • Has the business tools and support you need
  • Promotes passive income so you have more time to do other important things!

The best is that we can train you to do this so if you want to start now, feel free to join my mailing list or comment down below.

Thank you!

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Caroline So

I'm a stay-at-home mom always on the lookout for ways on how to make LEGITIMATE money online. I also love to write; when not working as a content writer, I create blogs about skincare, makeup, motherhood, and digital marketing. I joined Vasiliy as a writer for Best Lifetime Income blog.

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