Vector Marketing Review Summary
Name: Vector Marketing
Founders: Cutco Corporation
Product Type: Multi-Level Marketing
Price: $120 For The Knife Kit
Quick Summary: Vector Marketing is a multi-level marketing company that has built its deals through the use of advertising. It’s not a scam but there are a lot of things that they are NOT telling you!
Overall Rating: 4/10
When I first heard the name Vector Marketing, I initially thought that it was a marketing-slash-advertising agency - the type of company that offers services like advertising campaigns or commercial ads. But I was wrong.
Doing my research and having a deep-dive at what the company is about, I found out that it is also a multi-level marketing (MLM) company, a subsidiary company of Cutco Cutlery. However, the company claims that they are not a multi-level company, but a direct selling company.
Keep scrolling so you can read my full review of Vector Marketing and find out whether it is indeed legit or just another scammer.
What Is Vector Marketing About?
Vector Marketing began in 1948 in New York. But in 1985, it was acquired Cutco Corporation and making them a wholly-owned subsidiary. After the acquisition, the company is now branded as the company who sells Cutco Cutlery. They expanded their product to sell kitchen cutlery, kitchen tools, and sporting knives.
Since the company has been around for a long while now, they've grown globally to be known as the largest producer of kitchen cutlery. Aside from this, Vector Marketing has over 250 year-round, independently run locations throughout the United States, Canada, and Puerto Rico.
Their company representatives sell their product on door-to-door, distributing of flyers, demonstration of the products, and cold calling. And most of their sales representatives are high school and college students.
What Are Vector Marketing's Popular Products?
Vector Marketing has made a name by selling Cutco Cutlery, a high-quality line of kitchen cutlery, kitchen accessories, and sporting knives. The company claimed that their product can be found in an estimated 15 million in both household and food businesses throughout North America region alone.
Their knives are popular due to forever product warranty including free sharpening anytime. Below is the list of Vector Marketing popular Cutco Cutlery products:
- Ultimate Set - This includes 32 pieces and an oak block with either a honey or cherry finish.
- Homemaker Set - This includes 10 pieces
- Space Saver Set - This includes five knives
- Studio Set - This includes four knives
How Do You Make Money With Vector Marketing?
Aside from the 10% commission on products sales, Vector Marketing sales representatives are assured with commissions for every in-home appointment they attend, even if they don’t sell a single product. They advertise this approach to their new recruit as “guaranteed base pay” where a person can get $17.25 per appointment.
You would think that this is a good offer. But let me remind you this fact: Sales representatives are technically considered as freelancers. Meaning they are not reimbursed for the money they spend on gas or public transportation, which admittedly larger than the cost of the pay for a given appointment.
Is Vector Marketing A Scam?
Vector Marketing is a legit business, selling real and tangible products. What's odd and scam-feel about them is their business approach of recruiting sales representatives which are usually college students who want to earn extra income.
At initial talks or meeting, the company wouldn't disclose the information that you need to recruit. They only highlight that you have to make sales. While browsing through, I've come across a forum on indeed.com. Upon reading the posts, it was clearly understandable that jobseekers who turn at Vector Marketing were unaware it is an MLM company. On the latter part of joining you would then be required to recruit people and because the company doesn't explain the opportunity as an MLM, they end up getting sued.
Taking about being sued and of course lawsuits, I did a little digging about this and came up with a summary of all the issues and allegations thrown at them:
- In 1990, Vector Marketing was sued by the Arizona Attorney General for deceptive recruiting techniques as complaints from hired sales representatives started piling up.
- In 1994, the State of Wisconsin ordered them to stop deceptive recruiting practices.
- In 2008, a class-action lawsuit was filed against them for not paying minimum wages to its sales representatives. The company settled for $13 million in 2011.
- In 2014, the company faced a class-action suit for unpaid minimum wage and related damages in New York, California, Florida, Illinois, Michigan, Minnesota, Missouri, and Ohio. Also in the same year, one of the company's distributors was drugged and raped while on a sales call. She sued them for not providing training to prevent the situation.
- In 2017, Vector Marketing paid $6.75 million to settle a class-action lawsuit with sales representatives who attended training but weren’t paid. Later of the same year, the company faced another class-action lawsuit by division managers who felt they should be compensated as employees, not contractors.
To add further to this, Vector Marketing has a bad reputation of scamming students. The company uses modern technology at their advantage: sending non-stop emails, letters; making constant phone calls, and attempting to contact potential recruits through social media channels. The complaint from students again piled up resulting in a group of college students across the nation created “Students Against Vector Exploitation” (SAVE) to expose their “unethical” business practices in 2003.
Given these long strings of cases and lawsuits filed against Vector Marketing, it should serve as a red flag for people who are thinking of exploring opportunities or even thinking that they can earn consistent income with this company.
To learn more about Vector Marketing, you can watch the video below:
There’s no cost to join Vector Marketing, or so they say. Basically, they tell you that all you have to do is complete your training to become a sales representative. Once you get certified or they think you are now ready to sell their products, you will deposit $120 for a Cutco sample set that you can use for demonstrations.
They say that the amount is refundable in case you decide to quit. however, there are complaints about the money-back guarantee. Apparently, some agents were not able to get a refund.
- The Cutco Cutlery brand has been in the business longer. They're known to make some of the best cutlery in the world and their products are of high-quality.
- While the company is widely known in the United States, Vector Marketing has been growing its presence and sales in Canada for the past 25 years. A market to really watch out for!
- It is very disappointing that some conditions of being sales representatives are not being disclosed. As I've mentioned previously, job seekers are not aware that they have to recruit people.
- Scam-like approach to hiring a sales representative. It is really odd for a company claiming to be reputable to subscribe to such tactics - targeting college students who are more prone to get attracted to extra income. Add in to these their methods of recruiting them are just so pushy and annoying.
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Who Is It For?
I honestly think that if you want to join Vector Marketing, one of the main requirements is that you have to be a seasoned salesman who knows the product selling industry like the back of his hand. How hard can it be to sell knives set? It is definitely hard.
Yup, you might think you can sell the product to your social circle, family, and friends, and provided that you have a big circle. But what happens when you've already run out of potential customers?
What will you do? You will scout every neighborhood, knocking on every household door and asking them if they would like to see and buy your knives set. Creepy in all sense of the word! Yikes!
If you decided to become a sales representative for this company, you're required to attend an initial training session. This will be a two or three-day training session at the nearest local office. A sales manager will provide you with more information about upcoming training dates and options.
Aside from this, they offer Vector Marketing Video Training, a video version of our highly-effective classroom training. You can watch these videos at your preferred time and it can help you to create your success journey with Vector Marketing
Would I recommend joining Vector Marketing? Definitely, no.
Despite having a tangible product to sell, the company's troubled past with a long list of lawsuits and complaints left a bad impression on their name for me. To add to this, I don't like their deceptive and pushy recruitment-slash-marketing approach to gain more distributors.
For consolation, according to some resources, the company has been trying to be better like increasing the base pay per appointment and commission percentage in selling its product line. The fact that I liked about them is that there is no cost to become a distributor.
But then again, I still don't recommend joining them. There's no consistency on how much you can earn, so this falls under the unsure category in my book. Also, can we leave selling knives set home depots and department stores? It is more credible that way.
When starting a business, having capital is a must. So, does that mean that you can’t start earning unless you spend cash?
I don’t think so...
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I hope I’ve helped you decide whether Vector Marketing is for you or not and if you have any questions, comments, or you want to share your personal stories, please feel free to drop it down below.