Is HB Naturals A Scam? Let’s Probe Into This Hemp-Based MLM

is hb naturals a scam

Welcome to My HB Naturals Review!

If you’re looking for a current HB Naturals review, then you’re at the right place.

HB Naturals  Review Summary

Name: HB Naturals (Heart & Body Naturals)


Founders: Paula Scarcella, Ben Scarcella, And Alexandria Brighton

Product Type: Multi-Level Marketing

Price: Free

hb naturals logo

Quick Summary: HB Naturals is a multi-level marketing (MLM) company owned by Green Organics, LLC. It markets wellness products, such as full-spectrum hemp oil, superfoods, pet products, essential oils, and more.

You can buy the products online but being an MLM, you could also earn as an affiliate by buying the products at retail price and earning additional commissions and bonuses by recruiting and building a team of downlines.

And basically joining as an affiliate is free but would this opportunity be worth the shot?

Overall Rating: 3/10

Recommended: No

This review will cover substantial data, such as what the company is all about, compensation plan, products, pros and cons, and many more. 

Hopefully, this information can help you decide whether you should join the hemp-based networking company, HB Naturals.

What Is HB Naturals About?

HB Naturals-- or what is also known as “Heart & Body Naturals” -- is a multi-level marketing (MLM) company that is owned by Ohio-based Green Organics, LLC. 

It sells products, such as hemp oil and other hemp-derived products. They also provide superfoods, essential oils, pet products, coffee, biominerals, and other personal care items.

You can buy these products online as a customer and you can as well take advantage of their auto-delivery option to save money through discounts and rebates. You also have the option to join their affiliate program as an HB Naturals independent distributor or consultant and earn income through commissions.  

HB Naturals was founded by Paula Scarcella, Ben Scarcella, and Alexandria Brighton. 

hb naturals founder paula and ben scarcella
hb naturals founder alexandria brighton

Paula Scarcella serves as the CEO, as she is also the founder of Green Organics, LLC., which is now known as goDésana. Apparently she had a couple of MLM experiences way back since the 1990s. In 2010, she launched Cycle for Wealth, which was a $45 matrix cycler Ponzi scheme.

On the other hand, Alexandria Brighton serves as the HB Naturals' formulator. Brighton is an Aromatherapy formulator, educator, and owner of the Brighton Institute of Botanical Studies with over 30 years of experience in Ayurvedic Medicine and Aromatherapy, herbal, and natural remedy world. In short, if you take away Alexandria Brighton’s formulas, there would be no HB Naturals.

The HB Naturals business was established in 2016 and as it is a subsidiary of Green Organics, LLC. Its headquarters is located in Morrow, Ohio. Heart & Body Naturals was launched with one simple purpose and that is sharing the synergistic Healing Trilogy products formulated with the healing power of plants.

HB Naturals Product Line

HB Naturals offer a wide variety of products and here are their following product categories:

hb naturals essential oils
  • CBD & Black Seed 
  • Coffee & Tea 
  • bioMinerals 
  • Superfoods
  • Personal Care
  • Pet Products 
  • Essential Oils 
  • Weight Loss
  • Product Samples 
  • Love Boxes

If you’re interested in this kind of products or MLM opportunities, we’ve reviewed other products you can consider:

Is HB Naturals A Scam?

HB Naturals appears to be a legitimate company with a legit MLM opportunity. It is not a scam. It's a real business that presents with real products and a compensation plan you could earn from as an affiliate.

However, it’s still quite new in the business scene and still has a lot to prove. It’s not a Better Business Bureau (BBB) accredited business, too and although this does not mean that HB Naturals is a scam, it has an F rating. 

This means that there are advertising issues found by BBB and that there are complaints filed against the business. In addition, the thought that one of its founders has been involved in a Ponzi Scheme is a red flag.

Is HB Naturals A Pyramid Scheme/Ponzi Scheme?

MLMs may often be stereotyped as a pyramid scheme but HB Naturals appears to be one of those legit MLMs. 

Well, regardless of the cited founder’s involvement with a Ponzi scheme, HB Naturals is not a Ponzi and pyramid scheme, as it comes with a legit opportunity and real products where you can earn from as you sell these products. 

You may also gain extra commissions and bigger bonuses as you advance in ranks as you recruit and build your team of downlines but then again, recruitment is not the only way to earn income here. 

Pyramid schemes usually have unreasonably costly membership fees but as you can see HB Naturals membership is free, unlike other MLMs that require as well other fees such as maintenance fee, annual fees, and others.

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HB Naturals Compensation Plan

Basically, you’ll earn through retail commissions, and being an MLM in nature, you could as well earn residual income as your team grows. 

Here are 7 ways you can get compensated in HB’s compensation plan:

  • 50% Retail Customer Bonus - Paid instantly. You can earn as much as 50% on the commissionable Volume on retail orders placed on your HB Naturals website. You don't need any personal purchase to qualify for this bonus. 
    • Fast Start Bonus - Also paid instantly and earned even without making a personal purchase. You can earn as much as a 20%-30% bonus on all wholesale orders placed by all team members in your downline. The transactions should be within their first 90 days. Distributors can earn another 10% commission when an HB Naturals Value Pack is bought, as well as maintain 100 CV every month for auto-delivery. 
    • STAR Bonus - Can be earned monthly when they have a 100 Personal Volume and have 2 first-generation members with 100 Personal Volume. Additional requirements include 4 second-generation members with 100 PV and 8 third-generation members with 100 PV.
    • Matrix - You can get up to $1 for every 50 Customer Volume orders made by your team members and it doesn't matter if it was you or your team members who enrolled them.
    • Binary - Also known as Instant-Pay Money. Distributors can earn as much as a 4 to 12% bonus if your right and left legs have 200 CVs each. The bonus you will receive will also depend on your personal volume.
    • Binary Match Commissions - Also known as Team Building Money. You can get as much as 50% check match of the commissions on executive consultants in your downline and it’s up to 7 generations deep.
    • Rank Advancement Bonus - This is guaranteed cash money that you can earn as you advance in rank. HB Natural affiliate ranks:
  1. Member
  2. Consultant
  3. Executive
  4. Bronze
  5. Silver
  6. Gold
  7. Platinum
  8. Sapphire
  9. Ruby
  10. Emerald
  11. Diamond

See more about their compensation plan in the video below

How Much To Join HB Naturals?

Joining as an HB Naturals consultant is free. You don't have to make a personal purchase to be officially a consultant and there’s no membership fee, annual fees, or website fees to pay for. 

However, since it’s an MLM program, you have to purchase products so you can sell them and gain retail commissions. You could also recruit and build a group of downlines who also do the same thing if you want to earn bigger commissions or bonuses, which of course comes with requirements and qualifications. 



Free Membership

Most MLMs come with a lot of fees to pay for as you begin in their affiliate program but it’s a good thing that joining HB Naturals is free. But of course, if you want to earn more, you’ve got to purchase products and earn from it as you sell them. 

Auto-Delivery And Member Rewards Program

Some of the benefits HB Naturals gives to its members include the auto-delivery and member rewards program. 

The auto-delivery option may be optional but if subscribed, you and your customers can have it automatically delivered every month and have an opportunity to save and earn money through their customer loyalty rebate program. And also, members can receive a 5% discount and member rewards points which they can use to get a free product.

Money-Back Guarantee 

HB Naturals has this 60-day money-back guarantee which would be beneficial especially if the customers didn’t want the products they ordered. Let’s just say that not all who purchase their products will like it, for instance, others would be new to hemp oil or CBD and later found out that it’s no good for them. So, it’s a great thing that they have an option to return the products if they’re not satisfied and get a refund for it.  


Limited Market

The hemp or CBD oil may have risen in popularity as it has been discovered of its health benefits, especially among persons suffering from epilepsy. However, being a product derived from a product that is still not legalized in most countries plus with no definite scientific approved claims, many people still doubt its effectiveness. 

Some Products Are Pricey

Some of their products, such as artisan hemp oil appear to be more expensive than those found on Amazon. So why buy a product that has a cheaper counterpart in other stores? It’ll be an additional factor that adds the challenge of selling such products. 

Founder’s Not So Good Record

As mentioned, the founder Paula Scarcella was also the founder of goDésanaGreen previously known as Organics, LLC- the mother company of HB Naturals. She may have been through numerous MLM experiences but the thought of her being involved in a Ponzi scheme called Cycle for Wealth is not a desirable record one founder should have. For me, such a record is subject to trust issues. 

Not FDA Approved 

The testimonials and claims are appealing claiming therapeutic effects of HB Naturals products. However, if there is no substantial scientific proof or approval from evaluating bodies, such claims would be empty and worthless. 

HB Naturals is even pretty transparent that their products are not FDA evaluated and they are not intended to prevent, treat, or cure any disease. 

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Training Tools/Support

Being an HB Naturals Independent Distributor or Consultant, you will be pretty much provided with essential materials you’ll need in the business. It’s very much accessible on their website that everyone can gain access from. You will also have access to their back office. You could as well use their convenient “searchable Knowledge Base” to get instant answers to your most frequently asked questions day or night.

Final Opinion/Verdict

HB Naturals may be a legit MLM company and is not a scam. However, it’s still pretty new to conclude that it won’t turn into a scam. 

The hemp niche is also a challenging opportunity, especially since it has a limited market. In addition, they have expensive products. Another drawback is its founder’s involvement with a Ponzi Scheme, thus its reliability and reputation are questionable.

Nonetheless, it’s good to know that it’s free to sign up with and it has legit products for its distributors and buyers.

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Thank you for reading our HB Naturals review and if you have questions or comments please feel free to share it below.

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Caroline So

I'm a stay-at-home mom always on the lookout for ways on how to make LEGITIMATE money online. I also love to write; when not working as a content writer, I create blogs about skincare, makeup, motherhood, and digital marketing. I joined Vasiliy as a writer for Best Lifetime Income blog.

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