Is Juuva A Scam? What Makes This Health And Wellness MLM Company Different From The Others?

juuva scam review

Welcome to My Juuva Review!

Multi-level marketing (MLM) companies have a negative impression on most people and mainly, it’s because of how they market the program. Often, they talk more about the travel and cash incentives but they don’t mention the extra hard work you need from selling overpriced products and to the controversial recruitment.

JuuvaReview Summary 

Name: Juuva


Founders: Grant Pace and Frankie Kiow

Product Type: Multi-Level Marketing

Price: $49 For The Initial Fee + $179 To $739 For The Product Packs + At Least $100 Worth Of Monthly Purchase

juuva logo

Quick Summary: Juuva is a health and wellness brand that promotes unique products, like a stick that turns acidic water to alkaline. They also have supplements and skincare essentials and like other MLM companies, an opportunity to make money by selling their essentials and through recruitment.

Overall Rating: 5/10

Recommended: No

Because of this, some people think that all networking companies are a scam but the truth is, the business model is legit. It’s sustainable and far from how a pyramid scheme works. 

Just to give you an idea, MLM companies have tangible products or services to sell, such as mentorship while a pyramid scheme has none. They only rely on recruitment to earn an income.

However, despite being legit, most networking brands are not worth your time because of several reasons, such as low-income potential.

In this post, we’ll talk about a legit health and wellness brand called Juuva and whether it’s worth your time or not.

What Is Juuva About?

Juuva is an MLM company that sells “innovative products” -- or so they say. Like typical networking brands, they offer health and wellness essentials and an opportunity to make money by selling them.

Founded by Grant Pace and Frankie Kiow in 2013, the company has grown its revenue in just a few years. For instance, it obtained revenue of $4 million in 2015 (that’s just two years) and acquired around $15 million in 2018.

This is a huge achievement for almost any type of business models, especially for MLM companies. Most networking brands either stop operating after a couple of years or even months while others are completely shut down because of being tagged as a scam.

This may be impressive but let’s try to dig deeper before joining the program.

Grant Pace, one of its founders, is not new to this industry. In fact, he’s a president of a well-known MLM brand called Nu Skin and has been involved with networking and direct selling brands, such as Avon, Sara Lee Corporation Indonesia, Sara Lee Corporation Philippines, and Shaklee.

Pace is an MBA from Harvard, a B.A. from Brigham Young University, and a Juris Doctor from J. Ruben Clark Law School. He’s worked as a lawyer before venturing into direct selling and network marketing.

Frankie Kiow, on the other hand, is a reputable figure in the MLM industry, particularly in China. He’s involved in working on direct sales-related regulation drafts in 2004 and was a special advisor to the Chinese government.

Juuva Product Line

As mentioned, they claim to bring “innovative products” to people and I couldn’t agree more. Unlike the typical health and skincare products, the brand has managed to bring every product controversial.

For instance, when I looked into their website, I found a metallic stick, which is somehow new to my eyes. Turned out, it’s a product used to turn acidic water to alkaline. 

juuva energy stick

There’s also a pen-like product called Anion Emitter and it claims to reduce the harmful frequency coming from mobile phones, televisions, and other electronic devices.

Of course, some supplements claim to improve sleep, fight toxins, energize the body, and improve overall well being.

They also have an all-in-one skincare essential that claims to moisturize and exfoliate the skin.

While their products look promising and so far, the reviews are mostly positive, it’s worth knowing that their essentials are not approved by the Food and Drugs Administration (FDA) as this government agency does not approve of any natural dietary supplements that claim to prevent any illness or disease.

How To Make Money With Juuva?

Juuva’s products may have an edge over their competitors but when it comes to their compensation plan, it’s almost the same as LifeWave, MONAT Global, and other MLM companies.

Basically, you can earn retail commissions by selling their essentials. As a member, you have access to their wholesale price so you can sell the items based on their suggested retail price and earn a profit.

You also need to recruit people so you can earn commissions from the sales that your downlines make. 

You see, this is the main difference of an MLM company from a pyramid scheme; instead of directly compensating you for bringing a member, you’ll receive an incentive if any of your team makes a sale.

Other than this, there’s a so-called “Leadership Matching Bonus” -- a bonus given to a member for their overall performance, and this is based on the sales they make individually and as a team.

You can learn more about Juuva’s compensation plan by watching the video below:

Is Juuva A Scam?

Juuva is not a scam and based on the reviews I found online, it managed to maintain a good reputation. They’ve been in the industry for 7 years and it’s impressive to see that most of their feedback is positive.

They are not accredited by the Better Business Bureau (BBB); however, they hold an A+ rating with 0 complaints. Now that’s impressive! It’s normal for MLM companies to receive numerous complaints, and this does even to the biggest, longest operating brands but with Juuva, at the time of this writing, all I’m seeing are positive reviews.

You can refer to the screenshots below:

juuva reviews from bbb
juuva review


To become a member of Juuva, you have to shoulder various costs, which is normal not only in MLM companies but also in other types of business.

First, you have to pay $49 to join and you also have to purchase their business kits so you’ll have products to sell. Here are the options:

  • Basic $179
  • Advanced $389 
  • Professional $739 

Compared to other networking companies, the costs look cheaper but like typical MLM brands, you have to keep a certain amount of Personal Volume (PV) to keep your account active.

In Juuva, you need to purchase or at least sell 70-worth of PV every month, and that costs around a hundred dollars.

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Good Reputation With Almost Zero Complaints

Of course, no company is perfect but Juuva managed to hold a good reputation since 2013. Normally, I’d see negative feedback against an MLM brand because of their poor customer service, unethical practices, and expensive products.

However, Juuva made their brand sound like a good deal.

Founders Have Impressive Background

Another norm when it comes to MLM companies is the bad reputation of the people behind the brand. Most of the time, their owners or anyone executive team have been involved with fraud, scam, or rehashing a low-quality program.

As with Juuva, both of their founders, Pace and Kiow, have an impressive background and they managed to gain respect from their members and other people until now.


Low Income Potential

This is not directly against the company but following an MLM business model, making money is not going to be easy.

First, you have to sell products that are often overpriced or impossible to believe. Juuva, however, has an edge because of making their products almost unique; however, promoting those is not going to be like a walk in the park.

Second, recruitment. If you’re not new to networking, you’ll know what I’m talking about. Most people see MLM as a downright scam and although this is not entirely true, I mean the business model itself is legit, it’s going to be hard to encourage people to join the program.

Unfortunately, if you want bigger commissions, you have to work on your recruitment skills.

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Who Is It For?

Juuva is ideal for anyone who has personally tried the products and liked them. This way, you’ll know how you can market the items effectively, and one of which is by sharing your own feedback.

It’s also good for those who have experience with networking. As mentioned, you just don’t sell products; you also recruit people so it would be somehow easier if you know how to do it.

Final Opinion/Verdict

Overall, I’m quite impressed with Juuva and I’m the type of person who thought that all MLM companies are a scam. I’ve had bad experiences with networking companies so I don’t often recommend this kind of program.

However, Juuva is somehow different. There are a lot of positive reviews and most of which are not made by their own distributors. The reputation of both the company and the founders are good and if you’re interested, you might give it a try.

But then, you have to consider the drawbacks, such as selling expensive products and the need to have your own team. If this doesn’t sound appealing to you, you can always consider other options, such as the one below.

Nonetheless, it feels good to know that there are MLM brands that are focused on developing a good brand and maintaining a good reputation rather than taking advantage of vulnerable individuals.

What’s Next?

If you think MLM sounds like a lot of work or you just want another source of income, I suggest that you sign up with my #1 recommended program.

It won’t ask you to create a team nor maintain a monthly purchase. Moreover, you have access to the following benefits:

  • Step-by-step guidance
  • A proven strategy to work smart and earn a lot (literally)
  • Best possible support including your own training coach
  • Lots of training resources
  • My personal help
  • And so much more!

I hope my honest Juuva review has helped you and if you have questions or comments, please don’t hesitate to leave it down below.

Thank you!

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Caroline So

I'm a stay-at-home mom always on the lookout for ways on how to make LEGITIMATE money online. I also love to write; when not working as a content writer, I create blogs about skincare, makeup, motherhood, and digital marketing. I joined Vasiliy as a writer for Best Lifetime Income blog.

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