What Is Simply Naturals About? The TRUTH About The Aggressive Recruitment

is simply naturals a scam

Welcome to My Simply Naturals Review!

Here we go again, another multi-level marketing (MLM) in the health and wellness niche!

Indeed, various MLMs have evolved in this niche and each comes with its own marketing pitch and gimmick. 

Simply Naturals Review Summary

Name: Simply Naturals

Website: www.simplynaturals.com

Founders: Peter Willoughby and Eric Cole

Product Type: Multi-Level Marketing

Price: $18.11 For Joining + $6.95 For The Autoship + $27.82 To $139.31 For The Business Kit

simply naturals logo

Quick Summary: Simply Naturals is a UK-based health and wellness multi-level marketing (MLM) company that primarily markets mineral-based supplements derived from plants.

It also offers an affiliate program whereas a distributor, you’ll earn through retail and recruitment commissions.

It does give you some income but retail commission is a bit low and gaining income through recruitment commissions would definitely take a lot of hard work and skill. 

Overall Rating: 3/10

Recommended: No

Well, this one that we’re about to review says that it promotes its plant-derived mineral supplements. 

Does that make it any better than other MLM? 

Would join this kind of bandwagon do you any good? 

Will Simply Naturals give you the income you desire? 

We’ll find out all the answers we need to know as we go along this honest Simply Naturals review.

what is simply naturals about

What Is Simply Naturals About?

Simply Naturals is an MLM in the health and wellness niche. 

It’s almost the same as Farmasi, Thrive, and Gano Excel.

As its name implies, Simply Naturals markets plant-derived mineral-based supplements for the body.

The company stands with a mission to educate the world about the significance of plant-derived minerals for optimum health and to become the world leader in cutting-edge nutrition with unique natural products. 

Simply Naturals was established in 2012 and is based out of Surrey, United Kingdom. Founders revealed the names of Eric Cole and Peter Willoughby with Peter being the current CEO. 

simply naturals founder Peter Willoughby

Willoughby is said to have almost 2 decades of “referral marketing experience” in his Simply Naturals executive biography. Before this, he was employed by Kleinwort Benson Corporate Finance, which specializes in the technology and IT sectors. It was in 1997 when he entered the referral marketing sector. 

Simply Naturals seems to be the only MLM business Willoughby has led and has been involved in.  

Simply Naturals Product Line

Simply Naturals markets supplements packed with plant-derived minerals.

The company’s flagship product is called Sizzling Minerals. They claim that it is the world’s first and only, great-tasting effervescent wafer containing 600 milligrams of 75 Pure Plant Derived Minerals. 

simply naturals product line

It’s available in 4 Flavours - Cherry Berry, Orange, Lemon Lime, and Natural. It’s at 30 Wafer/tablets per pack and it sold at £23.98. 

Other products:

  • Simply Curcumin - 60 Capsules (taken 2 capsules daily) good for 30 Day supply. It’s basically a new product and it’s a food supplement that contains a natural source of Vitamin D - A 1000mg Simply Curcumin provides 10ug of Vitamin D3. 
  • Simply Max Vitamin D3- Each container contains 90 High Strength Vitamin D3 Tablets and Vitamin D contributes to the maintenance of normal bones and teeth, maintenance of normal muscle function and function of the immune system, and healthy inflammatory response. 
  • Simply Cardio Flow - 30 Lozenges of L-Arginine & L-Citrulline Complex, such amino acids are said to improve blood flow, as its name implies- Cardio Flow. 
  • Simply Fizzy Vitamins - 1 month supply (30 Effervescent Tabs) that contains 16 essential vitamins. 
  • Simply EV-16 Essential Vitamin Capsules - It is a dietary supplement that contains 16 Essential Vitamins. It’s suitable for vegetarians as it is also lactose-free, gluten-free, and GMO-free. 

Product-wise, I’ve seen a lot of positive reviews about Simply Naturals, though you can’t avoid negative ones of course. However, they are not FDA verified, even the company is transparent about that. I believe the effectiveness of the products will still depend on how your body responds to them. 

Below are some of the reviews for your reference.

simply naturals review 3
simply naturals review
simply naturals review 2

Is Simply Naturals A Scam?

Simply Naturals appears to be a legit MLM company. 

It comes with real products that are even praised by consumers and it presents itself as a real business opportunity that allows affiliates to earn by selling and distributing their products.

However, being an MLM, you will still opt to recruit and though not a scam, some people are complaining about how persuasive their affiliates are. Unfortunately, such acts make a legit program sound sketchy.

Is Simply Naturals A Pyramid Scheme/Ponzi Scheme?

Simply Naturals is not a pyramid scheme but just like most MLMs that encourage recruitment, it can have the dangers to be one. However, it appears to be a real business with a compensation plan an affiliate can earn from. 

They have real products you could sell and earn from as an affiliate. 

Though your bigger income will indeed come from a recruitment, it’s not basically the sole source of income here. There’s also no promise of a huge return of investment just by investing money into the program, thus, it’s not a pyramid or a Ponzi scheme.

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Simply Naturals Compensation Plan

Joining as an affiliate or distributor at Simply Naturals lets you earn big discounts on their products and services. It also allows you to participate in the Rewards Program where you can obtain FREE Luxury Cars, Mortgage Allowances, Holidays, and increased commission payments. 

The Simply Naturals compensation plan offers affiliates retail commissions with residual income paid out using a seven-level unilevel compensation structure (extendable via an Infinity Bonus). Shares in a company-wide Bonus Pool are also offered at the two top-tier affiliate membership ranks. 

Here’s more about their compensation plan: 

Affiliate Membership Ranks- Being an MLM, Simply Naturals comes with 8 affiliate membership ranks, namely:

  • Qualified Distributor
  • Senior Distributor
  • Manager
  • Senior Manager
  • Executive
  • Senior Executive
  • Global Marketing Director
  • Global Marketing Director "House Qualified" (GMDHQ) 

Retail Commissions - The Simply Naturals compensation plan states that retail commissions are “30% of available margin volume”, which is 30% of the difference between the wholesale and retail price of the products purchased in the order.

Recruitment Commissions - When a Simply Naturals affiliate recruits a new affiliate who purchases a “Business Pack”, a recruitment commission is paid out.

Unilevel Commissions - A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them. Simply Naturals cap unilevel commissions down seven levels of recruitment, with how many levels an affiliate is paid out on determined by their affiliate membership rank:

  • Distributor – level 1
  • Qualified Distributor – levels 1 to 3
  • Senior Distributor – levels 1 to 5
  • Manager and higher – all 7 payable levels

Infinity Bonus - When an affiliate reaches the Manager rank, they are paid an infinity bonus on their unilevel team. The Infinity bonus extends payable unilevel commissions down a theoretically infinite number of levels thus INFINITE! This bonus is paid out in addition to regular unilevel commissions as a percentage, determined by an affiliate’s membership rank.

Global Profit Share Pool - This is based on a percentage of the global company profits and is paid out annually. Senior Executive Director affiliates receive 1 share in the pool while Global Marketing Directors receive 3 shares.

To learn more about Simply Naturals' compensation plan, you can watch the video below:

How Much To Join Simply Naturals?

To join Simply Naturals, you are required to pay £13 ($18.11) plus an autoship option of the Business License Fee that is at £4.99 ($6.95) and this is probably monthly. This includes the setup, hosting, and support for your own Simply Naturals website, back office, training area, Business Management, and Resource Centre.

It also includes your license to operate Internationally as an Independent Distributor. 

On top of this, you'll have the choice to purchase products as they are not included in the distributor enrolment kit. And these are the following product business packs/autoships:

  • Sizzling Mineral £19.97 ($27.82)
  • Life Pack Autoship £73.44 ($102.31)
  • Simply Powdered Minerals Veggie Caps - £19.97 ($27.82)
  • Simply Powdered Minerals - £19.97 ($27.82)
  • Sizzling Minerals 10 Tube Special pack- £100 ($139.31)

But if you choose not to subscribe to autoship of these products and choose the No MINERALS option instead, you will not be able to receive downline commissions.



Good Product Reviews

Though there are some negative reviews about their products, the positive reviews outweighed them. I can see that consumers are satisfied and happy with their products.

Unique Set Of Health Products

As they say, their Sizzling is the world’s first and only, great tasting effervescent wafer containing 600 milligrams of 75 Pure Plant Derived Minerals. And I could as well say, their other products are unique and interesting but still this is a saturated niche, so it’ll still be a challenge.


Plain Website

One marketing attraction to draw consumers and affiliates is the company’s landing page itself but as to what I can see with Simply Naturals’ website, it is pretty plain and boring if I say. Nothing on it makes it standout or even draw attention and interest to people.

Focus On Recruitment

Just like most MLMs, recruitment is the name of the game here as more money comes in recruiting people to also join the program. 

The products may have positive reviews but I’ve seen a lot of negative feedback with regards to the income opportunity itself. I’ve even seen some reviews saying it’s a scam probably because of how affiliates persuade prospects. 

I’ve even seen on their business manual that they really strategies on how to get leads. 

Weird Persuading Marketing Pitch 

As mentioned, I’ve seen reviews talking about how Simply Naturals affiliates work their way on potential prospects. They even send a leaflet with a handwritten note and they just keep pestering you until you say yes. But I guess, that’s how most MLMs work.  

Products Not FDA Verified

Simply Naturals product benefits may be appealing. They even have good reviews from consumers. However, if there is no substantial scientific proof or approval from evaluating bodies, such product claims would be empty and worthless. 

The good news is that they are transparent about their products not being FDA evaluated and they are not intended to prevent, treat or cure any disease, and I commend them for their honesty.  

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Training Tools/Support

By paying and joining as a distributor in the company, you can get discounts and you can gain income in Simply Naturals’ compensation plan. 

Paying for the business license fee includes the setup, hosting, and support for your own Simply Naturals website, back office, training area, Business Management, and Resource Centre.

Final Opinion/Verdict

Simply Naturals appears to be a legit MLM company and is not a scam. It’s a business that you could earn from the company's products that you sell. 

However, you have to shell out money registering and pay for autoships to be eligible for recruitment commissions. 

With that, you’ll be compelled to recruit, and here goes the recruitment hype. Probably why their affiliates are a little pushy and persuasive. 

They are also not FDA proven so why purchase products that are still not scientifically approved or verified? 

Yes, it could probably give you some income but it’ll probably first take a bulk of product sales and a lot of recruits to gain the income desired. There are definitely better opportunities than this. 

What's Next?

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Thank you for reading my Simply Naturals review!

If you have questions or comments, please feel free to share your thoughts below.

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Caroline So

I'm a stay-at-home mom always on the lookout for ways on how to make LEGITIMATE money online. I also love to write; when not working as a content writer, I create blogs about skincare, makeup, motherhood, and digital marketing. I joined Vasiliy as a writer for Best Lifetime Income blog.

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